Dato' Sri Siti Nurhaliza Tarudin
Dato' Sri Siti Nurhaliza Tarudin is a beloved national arts icon, admired for her artistic talent and charismatic personality. She has become an idol for the younger generation, inspiring many to believe in the potential of the arts industry for a bright future.
Born in Kampung Awah, Temerloh, and raised in Kuala Lipis, Pahang, she achieved remarkable success in the arts from a young age. While her vocal talents were not new, her stardom truly shone when she participated in the Bintang HMI competition in 1995. Since then, she has never looked back, dedicating herself to elevating the nation's arts scene.
To date, the fourth of seven siblings has garnered over 300 awards, both domestically and internationally, over 27 years in the fields of arts, humanitarianism, and entrepreneurship. She has released more than 20 albums and successfully staged over 100 concerts on both small and large scales
As of now, the 40-year-old singer's artistic journey has not been concluded. Almost half of her life has been dedicated not only to her career but also to various community endeavors, such as serving as the Ambassador of the Malaysian Red Crescent Society (PBSM) and the Ambassador of the JUSCO Whole Heart Fund. Together with her husband, she founded the Nurjiwa Foundation to aid those in need. In 2017, she was appointed as a Board Member of the Pintar Foundation, and in 2018, she became a Board Member of Aswara.
Since the early days of her music career, she has been sought after as a product ambassador, endorsing brands such as Maybelline, Olay, Pantene, Bleu, Pepsi, Motorola Mitsubishi, Samsung, Vantage, Vivo, Cuckoo, and Farm Fresh.
In the realm of business, she established Siti Nurhaliza Productions (M) Sdn. Bhd., focusing on artist management, event organization, production publishing, and marketing. She expanded her business ventures by founding SimplySiti Sdn. Bhd. and BeauSiti Sdn. Bhd., producing various items including cosmetics, skincare products, fragrances, and fashion.